White Papers

Imagine you’re an entrepreneur who’s developing a niche enterprise.

A serial entrepreneur once engaged me to write a survey and methodology document—a white paper—for the latest business he’d developed.

We discussed his plan to position the business for sale. What made the business unique. What made it profitable … and therefore an excellent prospect for acquisition.

Happily, this story turned out to have a very successful ending.

Click the image below to read the document.